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THE OFFICIAL HOME OF AISLING!!



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Brand new trailer for American Shopper!!!

"American Shopper" the movie about the birth of aisling!!

View the movie site for AmericanShopper.com

American Shopper, a Documentary about the sport of Aisling, had its World Premiere at the Seattle International Film Festival!
Seattle Film Fest Audience


For all interview and press inquires please contact Jenny Lawhorn @ 212-691-4224 or jennylawhorn@fatdot.net.

WHAT IS AISLING?

Aisling is a new sport – played on the aisles of a supermarket – in which competitors with shopping carts are given a list of products and must collect them all, in a limited amount of time, by performing choreographed routines set to music. Judges score the routines in various categories. The winner is the person who can ‘shop’ for all the products most impressively.


Athletic ability is one way to earn points, but is not a necessity. Routines can include elements of other athletics, like dance, skateboarding, gymnastics, or martial arts, but originality and creativity in a routine can be as important as physical ability or fitness. It is possible to earn points for theatricality or humor, for character or concept – anything that enhances the impact of your performance in the eyes of the judges. If you are artistic, you might earn points with a good costume. If you are mechanical, you might earn points by customizing your shopping cart.


The sport is about interpretation and individuality, about taking the mundane activity of shopping and turning it into something personal and inspiring.