American Shopper, a Documentary about the sport of Aisling, had its World Premiere at the Seattle International Film Festival! Seattle Film Fest Audience
For all interview and press inquires please contact Jenny Lawhorn @ 212-691-4224 or firstname.lastname@example.org.
Aisling is a new sport – played on the aisles of a supermarket
– in which competitors with shopping carts are given a list
of products and must collect them all, in a limited amount of time,
by performing choreographed routines set to music. Judges score
the routines in various categories. The winner is the person who
can ‘shop’ for all the products most impressively.
Athletic ability is one way to earn points, but is not a necessity.
Routines can include elements of other athletics, like dance, skateboarding,
gymnastics, or martial arts, but originality and creativity in a
routine can be as important as physical ability or fitness. It is
possible to earn points for theatricality or humor, for character
or concept – anything that enhances the impact of your performance
in the eyes of the judges. If you are artistic, you might earn points
with a good costume. If you are mechanical, you might earn points
by customizing your shopping cart.
The sport is about interpretation and individuality, about taking
the mundane activity of shopping and turning it into something personal